The Business Case Roadmap

The "business case roadmap" (The bcr) collection presents a step-by-step procedure to find possible paths for the establishment of a business. For the construction of this tool, we base on best practices observed throughout years of experience in con ducting business and lecturing.
The collection includes three books that complement each other, which are useful at different stages of a business'''''''' life.
For a global approach to business development, we will present three volumes for this colle ction. In the first one we will explain how to evolve from the Idea to the Business Case in the second, we will explain the go-to-market and how to navigate the implementation stage in the third, we will focus on how to expand the business, avoid c ommon mistakes inherent in this stage and we will also emphasize the financial backup required for the expansion of the operation.